We've all done this rant before. Most movies these days are rehashed predictable drek. Theaters have now started showing commericals during previews. Previews now run upwards of ten to fifteen minutes. Despite the decrease in product quality, prices have gone through the roof.
Then, there are the concession stands, where deciding to purchase Junior Mints means missing a car payment. Or of course, there is the popcorn issue. No longer is it air popped before your eyes, nope, it's already bagged up. For five bucks, who wants freshness? Then, as I brace for the inevitable, it happens. A well meaning but vapid purveyor of overpriced snacks asks if I would like butter on my popcorn.
Grrr...I would love some f'n butter on my popcorn. After glaring for a moment, I remind myself that the lad probably isn't bright enough to differentiate butter from the butter flavored oil in the big machine. Why not ask if I'd like a dry aged porterhouse when you really mean a Slim Jim? Intelligent discourse is a big enough challenge for many when we actually agree on the meanings of words.
A little part of my soul dies, and I mumble "yes, please". My wife looks at me with that look. Guys, you know the one. One part eye roll, one part warning, one part understanding. I'm pissed off beyond belief, and wer'e not even in the theater yet. That's where the real annoyances start.
People. I hate 'em. They suck. They have clearly never been out, and we've raised a couple generations of pissants who didn't have a father around to beat some civility into them. Almost every movie I've been to in the last year has had me looking back into another row with hatred in my eyes, wishing that the tweens would just ...give me a reason, ya know?
So, I'm angry, at a crappy movie with commercials, a loud, disinterested audience, I've spent upwards of $30 if I didn't go alone. Like many, I can do basic math. I can buy or rent the DVD, candy, a 55 gallon drum of popcorn, 5 liters of soda, and have people I want to see the movie with come over and watch it at home. For less than the theater would cost me. Hell, I can even replace the soda with beer and rewind if I have to use the head.
This post veered all over, but the point is...I'm not a rocket scientist, and I can see the problems with theaters and the resultant decline in revenues. Why the hell do people have to do market research to quantify common sense?